Serenity & Rose Quartz - PANTONE Color of the Year 2016

For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.

The combination of Rose Quartz and Serenity also challenges traditional perceptions of color association. many parts of the world have been experiencing a blur between genders in relation to fashion, subsequently impacting the color trends and tones used throughout other areas of design. The marriage of these Rose Quartz and Serenity is a unilateral approach to color, one that coincides with society movements toward gender equality, and the consumer’s increased comfort with using color as a form of expression.

Why this two colors? The emblematic selection is a response to what has been taking place within our culture — consumers seeking well-being as an antidote to modern day stresses — and serves as an expression of a mood and attitude. ‘the two hues psychologically demonstrate an inherent balance between a warmer rose tone and a cooler tranquil blue which collectively fulfill our yearning for reassurance and security; offering a soothing sense of peace and order,’ says Leatrice Eiseman, executive director, Pantone Color Institute.

+48 12 430 16 13

Katarzyna Żołnierczyk +48 510 132 380

Edyta Kaleta +48 797 595 508